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Will publishers engage with open textbooks?

May 26th, 2011 No comments
There’s a great conversation happening on The Chronicle of Higher Education blog, in the comment thread of the article entitled “Publishers Criticize Federal Investment in Open Educational Resources.”I want to capture some of it here, particularly the exchange I shared with someone named RWEJD. Feel free to add you comments to the main discussion, but I want to try to isolate some of these arguments here so I can think about them more. 

From the comments:

The $2B grant from government is a great idea for students, instructors, taxpayers, and society *if* the content and courseware created gets *used*, and matches the quality produced by professional, commercial publishers. To date, that is not even nearly the case.

Over the last decade The Hewlett Foundation (primarily, with others, like Gates) has spent well over $100M to create open content, and courseware. What’s the outcome of that investment? How much of that content was developed in a way that guarantees quality, interoperability, currency, etc. What plans are in place that make the many Open content repositories fiscally sustainable over the long term? How could this much money be spent with so little in the way of positive results? Read more…

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Categories: Openness Tags: , ,

Guns, penguins, and open textbooks

May 23rd, 2011 2 comments

Cable Green likes to say, “When you share your content, good things happen.” I tend to agree, but could one of those “good things” actually be a more efficient use of taxpayer dollars?

PC World just published a blog on Open Source Software called “Is Open Source Up to Par? Just Ask the DoD.” When you add the Department of Defense’s Open Technology Development report to the recent decision by the Department of Labor to require a Creative Commons open license on all educational content produced with the $2 billion Trade Adjustment Assistance Community College And Career Training (TAACCCT) grants, you can see the start of a trend in the US government towards using open licensing as a way to increase efficiency. The big idea for the field of education is that government has a new, more efficient option for creating and distributing educational materials: competitive grants that carry an open license requirement.

“Old School”
Here’s the old model: College students and K-12 institutions buy textbooks from publishers. Publishers pay authors and editors to develop and maintain the content, so naturally they want to make as much as possible on that investment. The publishers also own the copyright and hold the exclusive rights to distribute, revise, and redistribute the content to schools or college students. Why should government interfere or care? #1) The cost of textbooks has tripled since 1986. #2) Since nearly half of US college students use government grants or loans to pay for their textbooks, rising textbook costs are transferred back to the taxpayer. And by the way, US student loan debt just passed credit card debt, hovering around $830 billion. Yeah, we could use a good idea right about now.

The new model
Since taxpayers end up paying the bill for textbooks either way, why not launch a competitive grant process and require the winners to include a shareable license to the digital learning materials they produce? That’s exactly what the Department of Labor is doing with $2 billion in funding. Because we are talking about open, digital content anyone will be able to access, modify, adapt, and improve the resulting educational materials. The cost of making a million copies of a digital textbook is not much more than the cost of the first copy. And if you want it printed, no problem. Printed and bound versions of open textbooks end up costing between 5 and 20 dollars per book.

Requiring open licenses on digital works created with government grants and contracts allows competition and innovation to continue *after* the educational content is created. This is because anyone can access the digital content, build on it, and improve it. Print-on-demand solutions, assessment tools, and customized versions can be added to the original at relatively low cost. But publishers who enhance and resell the content will have add enough new value to compete with the original, free version and with other innovators. This competition will help keep prices low, which is good for students, schools, and in the long run, good for taxpayers. The “open” model doesn’t put anyone out of business — it actually allows everyone to compete and innovate indefinitely.

So what about the guns and the penguins?
Open licenses create efficiencies. This is as true for software as it is for textbooks, as the Department of Defense has learned. From the PC World article:

As with Rifles, So with Software

The DoD then goes on to provide a nice analogy: “Imagine if only the manufacturer of a rifle were allowed to clean, fix, modify or upgrade that rifle. The military often finds itself in this position with taxpayer funded, contractor developed software: one contractor with a monopoly on the knowledge of a military software system and control of the software source code.”

That has a familiar ring to it too, doesn’t it?

“This is optimal only for the monopoly contractor,” the document goes on to point out, “but creates inefficiencies and ineffectiveness for the government, reduction of opportunities for the industrial base, severely limits competition for new software upgrades, depletes resources that can be used to better effect and wastes taxpayer-provided funds.”

I don’t think I could have put it better myself.

Open technology, by contrast, offers increased agility and flexibility, faster delivery, increased innovation, reduced risk, lower cost and information assurance and security, the DoD asserts.

There is much more to say on this subject, but I’ll pause here for your comments and critiques. Yes, we should still pay textbook authors fairly to build and maintain learning content, and yes, publishers can still offer useful services. Yet I see no reason for government to directly or indirectly fund proprietary K-12 and college textbook publishing empires when more efficient models and providers are now in place.

The bottom line: One way or another, we (taxpayers) pay for textbooks. Let’s do it more efficiently. Or, as David Wiley puts it, “If you buy one, you should get one.”

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Concerns about MH Campus

May 9th, 2011 1 comment

McGraw-Hill recently released their MH Campus site, which integrates with a wide variety of LMS software to give faculty direct access to content from  “the vast library of educational materials and services produced by McGraw-Hill and its partners – at no additional cost to the institution.”

The concern I have is that using content from MH Campus will make it very difficult to share that course down the road. This is because their free content is not openly licensed, meaning it cannot be legally shared beyond the closed LMS.

From McGraw-Hill’s MH-Campus Terms of Service (p.3, emphasis added):
“2.1.2.1 Faculty Authorization. Subject to the Terms, Faculty Users will have access to Supplementary Content through MH Campus™ and may use such content in such manner as Faculty Users deem appropriate only for instructional purposes, only in the courses Faculty teach at Your Institution and only for the benefit of the Students enrolled in such Faculty’s courses. In addition, subject to the Terms, Faculty Users are authorized to view Textbook Content through MH Campus™, but shall be prohibited from distributing such content to other Users, including without limitation, to any Student Users.

The LMS of the future will make it technically very easy to remove student data and openly share courses. Including bit of proprietary MH content into courses will slow the pace of open course sharing. Ultimately it will mean more work down the road to untangle faculty course materials from MH content that is not licensed for open sharing.

Open educational resources is an efficiency we all need. It allows us to build on and improve the existing content, rather than spending resources reinventing the wheel. Beware of “free” content that limits your ability to share openly.

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Categories: eLearning, Openness Tags: , ,

Open Education Tools: The affordances of openness

January 18th, 2011 4 comments
Paper list of BBS numbers laying on a keyboard. Top of page says,  "Don't Modem Without It!"

Old BBS list. "Don't Modem Without It!" CC-BY believekevin

I remember back in the old days, in the early 90′s, when the Internet still seemed like a fad to most people.  Back before America Online started flooding the world with its endless stream of AOL CD offers, and you couldn’t just assume everyone had email. Back in the days of dial-up. Back then, posting something online was reserved for computer geeks. It was a real novelty to have your own website, and it usually required special software and special access to a server. More and more people we getting online, but mostly just to read content. Producers were different than users.

The advent of many Web 2.0 sites blurred the lines between Internet consumers and producers. Sites like Blogger, Flickr, Facebook, and Twitter allow us to easily post our own content to the web. A host of web-based tools became simple enough to facilitate sharing, and the web hasn’t been the same since. Now we expect to be able to leave a comment or a rating almost everywhere we go online – even as we read the day’s new. The Internet has gone from being a one-way street (producer to consumer) to a four-way street (producer to consumer, consumer to producer, consumer to consumer, and producer to producer). Or you could say that we have all now become online content producers. Many online retailers allow users to share customer reviews to help steer others away from poor quality products and towards better values.

So what caused the shift to Web 2.0? Most folks probably would have commented or blogged sooner if the means to do so had existed. It seems obvious that if there were no comment boxes on web pages, there would be no comments. The comment box adds that affordance, to use Don Norman’s term. The same is true for Amazon’s video reviews and many other new ways we as users are now able to share our perspectives online.

Now let’s apply a similar logic to Open Education and ask some questions. At the end of a most excellent 2010 Open Education conference, David Wiley talked about what open licensing does for content. He asked us to set aside the digital nature of the content and think about the specific affordances of the open license. I think the idea is that understanding the specific affordances of open licensing allow us to better understand the nature of Open Educational Resources. Here’s a quick list of the affordances of openness:

  • tracking content use
    • keeping track of licenses for reused content
  • allowing practitioners and students to create and modify derivative works more easily
  • providing accessible formats (derivative works) and allowing others to do the same
  • others?

So how can we make it easy for newcomers to engage? Let’s face it, most educators don’t know or care about using RDFa to embed a Creative Commons license, in the same way that most bloggers today don’t know or care about inserting an image using HTML.

If you know of software, web sites or tools for creating or sharing OER that are particularly useful and easy to use, please add a comment below. Are the current tools good enough or do we need better ones?

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Why every college alumni association should care about their school’s LMS

December 11th, 2010 2 comments

A comment left by Andy Duckworth on my last post got me thinking about how a more open, persistent LMS might be as beneficial to institutions as it is to students. Andy’s favorite feature of the Instructure’s Canvas LMS is “the ability for students to create groups that can persist outside of a specific class.” Canvas does a lot of clever things (integrating collaborative goodies such as Google Docs and DimDim), but persistent groups is my favorite feature too.

As an instructor at Utah State University I hated getting the emails from the Blackboard administrator telling me that all courses before X date were being deleted to create room on the server for new courses. Not that those courses were open anyway, but it reminded me of the ephemeral nature of those courses. Here today, gone tomorrow.

I think most folks would agree that there is value to making a course available to students beyond the semester/quarter in which they enrolled. It could be a good reference for them in higher level courses, etc. But could there actually be value for institution?

I get calls each year from the alumni associations of the various schools I attended. They usually want me to donate to something. I find it ironic that those same institutions have effectively LOCKED THE DOORS to the online learning I once enjoyed. If they want me to stay involved as an alumni, why not do something to keep me interested. I’m not talking about a tailgate party. If I could come back to the lectures, notes, groups I once participated in I would come back to (some of) them year after year. YOU ARE A SCHOOL. Your best marketing tool is (hopefully) the LEARNING you provide. STOP THROWING IT ALL AWAY.

The next time I get hit up for a donation by an alumni association, I will refer them here. Bottom line: Open your learning and I’ll open my wallet.

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